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Geely has formally launched in the UK with the EX5 electric SUV priced from £31,990 and says it will introduce 10 electrified models across the B–E segments by 2030. The rollout includes dealer-led discounts of up to £3,750 and UK-specific engineering work with Lotus to adapt ride and handling.

What Geely is announcing

• Product plan: Geely will bring 10 new electrified models to the UK by 2030 — a mix of BEVs and plug-in hybrids aimed at hatchback and crossover buyers.
• Launch model: The first car is the EX5 electric SUV, available to order now and due to start deliveries “very soon”. OTR prices start at £31,990 (SE) rising to £36,990 (Max).
• Ambition: Geely is targeting fast retail growth and has said it aims to scale to significant UK volumes in coming years. The company plans a large dealer rollout and has stated a goal of 100 dealers by 2026

EX5: tech, range and money off

• Powertrain: Single 215 bhp front motor (160 kW) with a 60 kWh battery pack. Official range is in the mid-200s miles (WLTP/claimed figure varies by trim).
• Trim & price: SE from £31,990, Pro £33,990, Max £36,990 — Geely is offering its own “Geely EV Grant” discounts of £2,300 / £3,200 / £3,750 respectively and a further £1,000 part-exchange allowance on petrol/diesel trade-ins (up to £4,750 total on the Max). Higher-spec cars also get a £500 Andersen charger/public-charge voucher.

Why Geely thinks it can win

• Value positioning: Geely is explicitly pitching the EX5 and follow-up models as value-led alternatives to mainstream rivals such as the Skoda Enyaq and Tesla Model Y — lots of tech and kit for a lower price.
• Group scale & credibility: Geely sits inside a group that owns Volvo, Lotus, Polestar and others — an argument the brand uses to claim stronger UK development credentials than some independent Chinese competitors. Geely says it has engineering and design resources in the UK and is in talks with government over Electric Car Grant eligibility.
• Local tuning: Chassis work for the UK market was supported by Lotus Engineering, and Geely says the suspension tune will be re-used for other models to speed up UK market development.

Market detail & policy angle

• ECG / subsidies: The EX5 is not automatically eligible for the UK government Electric Car Grant (ECG) in its current state — Geely has introduced dealer-funded discounts to mirror the scheme and is engaging with officials to highlight its UK footprint for potential subsidy eligibility. If it were accepted, Geely would be the first Chinese brand to secure the ECG for its model.
• Distribution plans: Geely already opened around 25 dealers at launch and aims to reach 100 UK outlets by 2026, supporting a broad retail push.

Quick spec snapshot — Geely EX5 (UK, launch spec)

Item	EX5 (key launch details)
Price (OTR)	£31,990 (SE) → £36,990 (Max).
Motor	215 bhp single front motor (160 kW).
Battery	~60 kWh (LFP; reported 60.2 kWh).
Range	~257 miles (reported WLTP figure varies by source).
Charging	Publicised rapid-charging capability (details vary by region).
Notable kit	15.4–15.6in central touchscreen, 360° camera, massage seats (top trim).
Warranty	8 years / 125,000 miles (vehicle & battery).

What this means for the UK market

• Geely’s entry intensifies price competition: dealer discounts and aggressive warranty/kit packages will pressure incumbent brands and accelerate the trend of value-focused Chinese entrants.
• If Geely secures ECG eligibility it will widen its addressable market — but that outcome depends on government criteria and Geely’s demonstrated UK investment.
• The Lotus-supplied ride tune and Group pedigree reduce the “unknown” factor compared with the smallest independent Chinese marques, which may help consumer confidence.

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